California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) is a state-level privacy law that provides California residents with certain rights over their personal information. The law was enacted in 2018 and went into effect on January 1, 2020. It is considered one of the strongest privacy laws in the United States and has been referred to as the California equivalent of the European Union's General Data Protection Regulation (GDPR).

The CCPA applies to any for-profit business that operates in California and meets one or more of the following criteria:

Has annual gross revenues over $25 million;

Buys, sells, or shares the personal information of 50,000 or more California residents, households, or devices; or

Derives 50% or more of its annual revenues from selling California residents' personal information.

Under the CCPA, California residents have the right to know what personal information is being collected about them, the right to request that their personal information be deleted, and the right to opt-out of the sale of their personal information. They also have the right to non-discrimination for exercising their privacy rights under the CCPA.

Businesses are required to provide California residents with specific notices about their data collection and usage practices, including the categories of personal information collected, the purposes for which it will be used, and the third parties with whom it will be shared. They must also have a process in place for responding to requests from California residents to exercise their privacy rights.

In addition, the CCPA requires businesses to implement reasonable security measures to protect the personal information they collect, maintain, and process. Businesses must also provide training to their employees on their obligations under the CCPA and implement processes to ensure that their data practices comply with the law.

Failure to comply with the CCPA can result in significant fines and penalties, as well as damage to a company's reputation. It is important for businesses operating in California to understand the CCPA and implement the necessary measures to ensure compliance.

NSPECT.IO uses Google Cloud for its operations and takes privacy and security very seriously. They have taken steps to ensure compliance with the CCPA and other privacy laws, including conducting regular assessments of their data practices and implementing security measures to protect the personal information they handle.

The California Consumer Privacy Act (CCPA) is a piece of legislation that provides Californian consumers with certain privacy rights, such as the right to access, delete, and opt-out of the sale of their personal information. Businesses that collect personal information from California residents and meet certain criteria (such as revenue or data processing volume) are required to comply with the CCPA starting from January 1, 2020. The California Privacy Rights Act (CPRA), which expands upon the CCPA, is set to take effect on January 1, 2023.

NSPECT.IO, which operates using Google's marketplace, is dedicated to assisting its customers in meeting their obligations under these privacy regulations. Google offers various tools and implements robust privacy and security measures in their services and contracts. For more information on business responsibilities under the CCPA, visit the California Office of the Attorney General's website.